as an events company rooted in storytelling and human connection, OSA has always drawn inspiration from the realm of performance. With this in mind, we have initiated the Theatre Incubation Hub as our way of giving back and contributing to the development of the arts. This initiative embodies our belief that theatre is more than mere entertainment. it serves as a mirror of society, a source of opportunity, and a powerful vehicle for youth development, SMES, economic inclusion, and artistic creative growth

the Theatre Incubation Hub is in its early stages, but our passion runs deep. we are committed to nurturing emerging talent both on stage and behind the scenes, offering young South Africans exposure, skills, and mentorship in everything from performance and directing to stage management, lighting, and design. As OSA grows, so too will this initiative, because we believe that a thriving cultural economy is not a luxury, but a necessity. our vision is to help shape a future where more South Africans see themselves in the arts, not just as spectators, but as makers, leaders, and voices that move the nation forward